Cassandra San, a Certified Financial Planner, is dedicated to helping individuals and families achieve their financial goals. A University of Idaho graduate with a B.A. in Business, she started her career in finance in 2016 alongside her father, emphasizing the importance of accessible financial advice for everyone. Cassandra’s practice takes a holistic approach, ensuring clients receive tailored guidance. Outside of work, she enjoys eating delicious food, working out, and spending quality time with her young family and friends.

Riding the Market Roller Coaster
Growing up in the late 80’s early 90’s I would sit with my grandpa, and he would tell me story after story of the Good Old Days – days that you would walk to school, play with friends till dusk, and trade baseball cards for bubble gum. Everything seemed a