What Really Happens When You Apply for Insurance? Understanding the Underwriting Process

When it comes to insurance, most people assume it’s as simple as filling out a form and signing on the dotted line. But there’s a critical step that happens behind the scenes—one that makes all the difference when you need to make a claim.

When it comes to insurance, most people assume it’s as simple as filling out a form and signing on the dotted line. But there’s a critical step that happens behind the scenes—one that makes all the difference when you need to make a claim. It’s called underwriting, and understanding how it works can mean the difference between a paid claim and a painful surprise. At Connect Wealth, we want our clients to be equipped—not just with coverage, but with clarity. Let’s pull back the curtain.

When you apply for a policy with a traditional insurance carrier, underwriting happens upfrontbefore you’re approved. This includes a full review of your health, lifestyle, occupation, and more. Once you’re approved, that’s it. Your contract is locked in. As long as you continue paying your premiums, your coverage is secure, and only you can cancel it. Compare that to creditor insurance or certain group policies, where underwriting is done at the time of claim. That’s when horror stories happen—people think they’re covered, but only find out after a diagnosis or emergency that they’re not. The fine print catches them off guard. With personally owned insurance, there are no such surprises.

It’s more than a quick health check. Insurers take a comprehensive view of your risk profile. Some of the questions may feel personal, but they’re critical to evaluating how much of a risk you pose—and what kind of contract you’re eligible for. Here’s what they’ll want to know:

  • Your age and income
  • Your job – especially if it’s considered high-risk
  • Debt-to-asset ratio – does the amount of coverage you’re applying for align with your financial picture?
  • Health history, including:
    • Current medical conditions
    • Medications
    • Date of your last doctor’s visit
  • Family medical history – especially hereditary conditions
  • Lifestyle habits, such as:
    • Smoking status (which directly affects premiums)
    • Alcohol and marijuana use (marijuana is typically considered non-smoking if used moderately)
  • Driving record – past accidents, tickets, or suspensions may be factored in
  • Travel plans – where you travel and how often
  • Participation in hazardous sports or activities – such as skydiving, scuba diving, or motor racing

All of these elements help insurers assess your overall risk and determine how your policy will be structured.

Once they gather this information, underwriters compare you to others in your demographic. If you’re considered “standard,” your contract will be issued as applied for. But if there are red flags, the insurer may do one of three things:

  • Rate you – you’ll pay more, sometimes significantly more. A rating could range from 25% to 500% above standard rates.
  • Exclude a condition – for example, if a close family member has a history of a specific cancer, that particular cancer may be excluded from your coverage.
  • Decline the application – if the perceived risk is too high, coverage may be denied altogether.

One of the most important things to know about underwriting is this: you can’t buy insurance after you need it. That’s why we always advise clients to get coverage while they’re young and healthy. Once a diagnosis or issue arises, your options become fewer—and more expensive. Even if you don’t think you “need” coverage today, applying early locks in your insurability. It’s not just about protection—it’s about protecting your future options.

Getting insurance isn’t just about ticking a box—it’s about building a solid foundation for your financial plan. That foundation starts with understanding how coverage really works. If you’ve been putting off applying, or if you’re unsure about what you’re eligible for, let’s talk. We can walk you through the underwriting process, help you avoid costly surprises, and find the right fit for your goals.

Insurance is only valuable when it’s there when you need it. Let’s make sure yours is. 

Reach out to Connect Wealth today.

Cassandra San - Financial Planner

Cassandra San, a Certified Financial Planner, is dedicated to helping individuals and families achieve their financial goals. A University of Idaho graduate with a B.A. in Business, she started her career in finance in 2016 alongside her father, emphasizing the importance of accessible financial advice for everyone. Cassandra’s practice takes a holistic approach, ensuring clients receive tailored guidance. Outside of work, she enjoys eating delicious food, working out, and spending quality time with her young family and friends.

Connect Wealth is an independent financial planning firm that offers holistic advice to clients based on their current goals and future aspirations. We use well-established workflows and cutting-edge technology to maximize planning efficiencies while simplifying the process for clients. Learn how you can maximize your financial opportunities at www.connectwealth.com

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Michelle Jones

Administrative Assistant

Michelle, an Administrative Assistant focusing on insurance products and services, aims to provide high-level customer support and build strong client relationships. She holds a Bachelor of Business Administration from Simon Fraser University and has been working in the financial services industry since 1993. Outside of work, Michelle enjoys spending time with her family, walking her dog, baking, reading, and enjoying nature.

Melanie Tessarolo

Office Manager

Melanie entered the financial services industry in 2007 and joined our team in 2012. With extensive administrative experience, she ensures the client services team operates smoothly and efficiently. Melanie is dedicated to excellence, ensuring all team members have the resources they need to excel. Outside of the office, she enjoys spending time at hockey rinks, riding rings, baseball fields, or camping with her husband, young kids, family, and friends.

Lori Smigel

Administrative Assistant

With nearly 20 years of experience in administrative support in the financial services industry, Lori enjoys being part of a team and working with her husband, Mark, to support clients. She is organized and excels in building strong client relationships. Lori is excited to be part of the professional team at Connect Wealth. In her free time, she enjoys hiking, paddle boarding, long walks, and spending quality time with her family and friends.

Kathe Atkinson

Bookkeeper
Kathe joined our team in September 2015, bringing her extensive experience in bookkeeping and administration from the travel, legal, and accounting industries. She handles company-related bookkeeping and administrative duties, and also provides administrative services for some of our group clients, facilitating enrollment, withdrawals, and addressing member and employer inquiries. Kathe enjoys working with numbers and is dedicated to supporting the Connect Wealth team. In her free time, she loves planning her next travel adventure, seeking sunshine, and spending time at the lake with family and friends. Kathe is passionate about accounting, accuracy, and looks forward to continuing to serve our clients with excellence.

Eddy Choi

Administrative Assistant

Eddy coordinates account openings, transactions, and information updates, ensuring client inquiries are promptly addressed. With experience in various financial companies and a financial planning course from BCIT, Eddy values customer care and efficiency. She enjoys traveling, spending time with her mom, and working at Connect Wealth. Eddy finds satisfaction in completing tasks timely and making clients happy.

Brittany Potter

Administrative Assistant

Brittany is part of our administration team, coordinating investment account needs and ensuring timely and accurate communication. With over 13 years of experience in the investment and financial planning industry, Brittany brings a wealth of knowledge to her role. Outside of work, she enjoys spending time with family and friends, baking, and being creative through arts and crafts. Brittany is dedicated to providing helpful and friendly service.

Suzanne Jacob

Suzanne Jacob

Financial Advisor

With a successful management career at New York Life and Canada Life, Suzanne transitioned to financial advising. Her 20 years in management have given her a deep understanding of the challenges and rewards of financial planning. Suzanne is passionate about helping others achieve their financial goals and securing the necessary safety nets. She is actively involved in her community, mentoring young entrepreneurs, and serving on the boards of several non-profit organizations. Suzanne enjoys the support of her spouse, Gaynal, and her four-legged friend, Sunny, who handles public relations. Suzanne believes it is never too late to start a conversation about your financial plan.

Corey Barker

CPA, Financial Advisor

Corey is a CPA with a Bachelor of Commerce in accounting from the University of Calgary. He began his career in 2018 at MNP LLP, where he completed his CPA articling and later became a tax specialist and manager. Corey has extensive experience in tax planning, reorganization engagements, and corporate finance. He joined MNP Corporate Finance Inc., serving as a financial advisor to clients in business sales and acquisitions. Committed to helping clients achieve their financial goals, Corey focuses on areas such as tax minimization, maximizing shareholder value, and implementing succession plans. Outside of work, he enjoys physical activities and spending time with his wife, continually seeking knowledge to benefit his clients.

Mark Smigel

BA, BEd, CFP®, EPC™
Certified Financial Planner®, Elder Planning Counsellor

Mark is dedicated to educating clients and assisting with wealth creation and protection. He serves business owners, professionals, and young clients beginning their financial journey. Known for making complex financial concepts relatable, Mark is a valued resource within the accounting community. When not working, he enjoys volunteering, playing hockey, cooking, and reading. Mark resides with his family, serving on various volunteer boards.

Julia Friesen

BSc, CFP® – Certified Financial Planner®

Julia is a Certified Financial Planner with a background in actuarial science, providing her clients with valuable analytical and technical expertise. She holds a BSc in Physics, an LLQP designation, and a CFP® designation. Julia excels at helping clients develop plans that align with their values and achieve their goals. In her free time, she enjoys traveling, spending time with friends, playing and writing music, and connecting with her husband and three children. Julia looks forward to continuing to add value for her clients and supporting the team at Connect Wealth.

Joey San

Financial Advisor

Having been in the financial planning industry since 1990, Joey specializes in Risk Management and Estate Planning. He holds a Life and Segregated Funds License and has extensive field experience. Joey joined Connect Wealth in 2019 to work with his daughter Cassandra, creating the ultimate father/daughter team. Born in Fiji and relocated to Canada at 12, Joey is married to his high school sweetheart, Rita. They have three children and a grandson, Trysten. In his spare time, Joey enjoys golfing, fishing, and spending time with his grandson. Joey is passionate about providing clients with the best financial advice.

Vince Olfert

MBA, CIM, CFP® – Certified Financial Planner®

Vince specializes in helping business owners and their employees build and protect their wealth. With his years of experience, he understands the financial and emotional issues that come with managing wealth. He was highlighted in Advisors Edge magazine for his work with pensions and group retirement services. Vince continually strives to find new ways to communicate complex financial concepts so they are easy to understand for our clients.

He spends his spare time with his wife and kids, coaching community sports, and volunteering with local youth programs.

Cassandra San

BA, CFP® – Financial Planner

Cassandra San, a Certified Financial Planner, is dedicated to helping individuals and families achieve their financial goals. A University of Idaho graduate with a B.A. in Business, she started her career in finance in 2016 alongside her father, emphasizing the importance of accessible financial advice for everyone. Cassandra’s practice takes a holistic approach, ensuring clients receive tailored guidance. Outside of work, she enjoys eating delicious food, working out, and spending quality time with her young family and friends.

Mike Erickson

Qualified Associate Financial Planner™

Mike, who joined Connect Wealth in 2013, has a natural ability to connect with clients on both professional and personal levels. He entered the financial planning industry to give clients the confidence they need for their financial futures. Mike oversees the Group Retirement Plan Division, working with companies of all sizes and assisting clients in both saving for retirement and managing decumulation. A graduate of Trinity Western University’s School of Business, Mike holds multiple designations including LLQP and QAFP®. Outside of work, he enjoys coaching his sons’ baseball teams, spending family days at the beach, and volunteering in his community. Mike resides in Abbotsford, BC, with his wife Amy and their two boys.

Vince Olfert

MBA, CIM, CFP® – Certified Financial Planner®

Vince specializes in helping business owners and their employees build and protect their wealth. With extensive experience, he understands the financial and emotional challenges of managing wealth. Vince has been highlighted in Advisor’s Edge magazine for his work with pensions and group retirement services. He continually strives to make complex financial concepts easy to understand for clients. In his spare time, Vince enjoys spending time with his family, coaching community sports, and volunteering with local youth programs.