The Value of Financial Advice

Dealing with personal finances can be an overwhelming task. The financial industry is saturated with different options and products making the right decision challenging and confusing. As a result, many Canadians choose to ignore or avoid looking further into financial and investment options. The truth is, we are often ill-equipped to make the best decisions for our personal situations given the financial options available, and professional help is needed.

Research consistently shows that people who have financial advice are better off financially than those who do not.

The research found that after 15 years, investors accumulated 2.7 times more assets in 2010, 3.9 times in 2014 and 2.3 times in 2018 than comparable non-advised investors. In explaining why advised investors saved more, the researchers identified higher savings rates, a greater allocation of non-cash investments, and disciplined behaviours acquired through financial advice (for example, not selling through market downturns).1

Getting professional help is important and finding the right professional can be daunting. The questions below are some of the things that should be considered when finding a financial professional.

Who is the advisor affiliated with?

  • Are they independent or employed or tied to a certain company?
  • If they are employed by a specific company, are they limited to providing only certain products?

Ideally, your advisor is independent or at least has access to product solutions that are not only with their company.

What professional training and experience do they have?

  • Do they have professional certifications?
  • How long have they been in the industry?

What services do they provide?

Just because the title says Financial Advisor doesn’t mean the financial industry services are the same. Many advisors focus more on investments as investments are what pays them to do the work.

What do you need help with? At Connect Wealth we say: everything begins with a plan. Without a financial plan, how do you know if you are going in the right direction? These three building blocks are the foundation of a good financial plan:

  • Financial Planning
  • Investment solutions
  • Insurance solutions

What is their investment philosophy?

  • Do you understand it?
  • What has their past performance success been?

Do they provide a financial plan?

  • Is there a clear road map of where you are and where you would like to go?
  • Do you feel confident in their ability to help you reach your goals?

Will they build a risk management plan to protect your wealth?

We hope life will go a certain way but all too often life takes unfortunate turns. Will your world be stable even if life goes sideways…death, disability, sickness?

Were you referred?

  • Do you know someone already working with the financial professional?
  • What was their experience?
  • Would they recommend them?

How does the advisor earn their fees?

Fees are inevitable and are often not readily apparent to the client. An open discussion on what this percentage will translate to on a monthly or annual basis will allow you to realistically compare services provided for fees paid.

  • What services are you receiving for your fees?
  • Are the fees reasonable compared to other advisors you considered?

How accessible is your advisor?

  • What will your relationship be with your advisor?
  • Do you have direct contact with them or is the relationship with the institution and a different advisor tending to your needs every time you visit?

These questions are just a few key things to consider when you decide to seek help with your finances. An advisor that is doing the right things for you will make you feel at ease, bring clarity to an ever-changing financial landscape, and fundamentally change your financial future through the execution of a well-thought-out plan.

References

1Financial Advice in Canada Whitepaper, November 2022, Page 6

Cassandra San headshot with blue background

Cassandra San - Financial Advisor

Cassandra San, a Certified Financial Planner, is dedicated to helping individuals and families achieve their financial goals. A University of Idaho graduate with a B.A. in Business, she started her career in finance in 2016 alongside her father, emphasizing the importance of accessible financial advice for everyone. Cassandra’s practice takes a holistic approach, ensuring clients receive tailored guidance. Outside of work, she enjoys eating delicious food, working out, and spending quality time with her young family and friends.

Connect Wealth is an independent financial planning firm that offers holistic advice to clients based on their current goals and future aspirations. We use well-established workflows and cutting-edge technology to maximize planning efficiencies while simplifying the process for clients. Learn how you can maximize your financial opportunities at www.connectwealth.com

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Michelle Jones

Administrative Assistant

Michelle, an Administrative Assistant focusing on insurance products and services, aims to provide high-level customer support and build strong client relationships. She holds a Bachelor of Business Administration from Simon Fraser University and has been working in the financial services industry since 1993. Outside of work, Michelle enjoys spending time with her family, walking her dog, baking, reading, and enjoying nature.

Melanie Tessarolo

Melanie Tessarolo

Office Manager

Melanie entered the financial services industry in 2007 and joined our team in 2012. With extensive administrative experience, she ensures the client services team operates smoothly and efficiently. Melanie is dedicated to excellence, ensuring all team members have the resources they need to excel. Outside of the office, she enjoys spending time at hockey rinks, riding rings, baseball fields, or camping with her husband, young kids, family, and friends.

Lori Smigel

Lori Smigel

Administrative Assistant

With nearly 20 years of experience in administrative support in the financial services industry, Lori enjoys being part of a team and working with her husband, Mark, to support clients. She is organized and excels in building strong client relationships. Lori is excited to be part of the professional team at Connect Wealth. In her free time, she enjoys hiking, paddle boarding, long walks, and spending quality time with her family and friends.

Kathe Atkinson

Kathe Atkinson

Bookkeeper
Kathe joined our team in September 2015, bringing her extensive experience in bookkeeping and administration from the travel, legal, and accounting industries. She handles company-related bookkeeping and administrative duties, and also provides administrative services for some of our group clients, facilitating enrollment, withdrawals, and addressing member and employer inquiries. Kathe enjoys working with numbers and is dedicated to supporting the Connect Wealth team. In her free time, she loves planning her next travel adventure, seeking sunshine, and spending time at the lake with family and friends. Kathe is passionate about accounting, accuracy, and looks forward to continuing to serve our clients with excellence.
Eddy Choi

Eddy Choi

Administrative Assistant

Eddy coordinates account openings, transactions, and information updates, ensuring client inquiries are promptly addressed. With experience in various financial companies and a financial planning course from BCIT, Eddy values customer care and efficiency. She enjoys traveling, spending time with her mom, and working at Connect Wealth. Eddy finds satisfaction in completing tasks timely and making clients happy.

Brittany Potter

Administrative Assistant

Brittany is part of our administration team, coordinating investment account needs and ensuring timely and accurate communication. With over 13 years of experience in the investment and financial planning industry, Brittany brings a wealth of knowledge to her role. Outside of work, she enjoys spending time with family and friends, baking, and being creative through arts and crafts. Brittany is dedicated to providing helpful and friendly service.

Suzanne Jacob

Suzanne Jacob

Financial Advisor

With a successful management career at New York Life and Canada Life, Suzanne transitioned to financial advising. Her 20 years in management have given her a deep understanding of the challenges and rewards of financial planning. Suzanne is passionate about helping others achieve their financial goals and securing the necessary safety nets. She is actively involved in her community, mentoring young entrepreneurs, and serving on the boards of several non-profit organizations. Suzanne enjoys the support of her spouse, Gaynal, and her four-legged friend, Sunny, who handles public relations. Suzanne believes it is never too late to start a conversation about your financial plan.

Corey Barker

CPA, Financial Advisor

Corey is a CPA with a Bachelor of Commerce in accounting from the University of Calgary. He began his career in 2018 at MNP LLP, where he completed his CPA articling and later became a tax specialist and manager. Corey has extensive experience in tax planning, reorganization engagements, and corporate finance. He joined MNP Corporate Finance Inc., serving as a financial advisor to clients in business sales and acquisitions. Committed to helping clients achieve their financial goals, Corey focuses on areas such as tax minimization, maximizing shareholder value, and implementing succession plans. Outside of work, he enjoys physical activities and spending time with his wife, continually seeking knowledge to benefit his clients.

Mark Smigel

BA, BEd, CFP®, EPC™
Certified Financial Planner®, Elder Planning Counsellor

Mark is dedicated to educating clients and assisting with wealth creation and protection. He serves business owners, professionals, and young clients beginning their financial journey. Known for making complex financial concepts relatable, Mark is a valued resource within the accounting community. When not working, he enjoys volunteering, playing hockey, cooking, and reading. Mark resides with his family, serving on various volunteer boards.

Julia Friesen

BSc, CFP® – Certified Financial Planner®

Julia is a Certified Financial Planner with a background in actuarial science, providing her clients with valuable analytical and technical expertise. She holds a BSc in Physics, an LLQP designation, and a CFP® designation. Julia excels at helping clients develop plans that align with their values and achieve their goals. In her free time, she enjoys traveling, spending time with friends, playing and writing music, and connecting with her husband and three children. Julia looks forward to continuing to add value for her clients and supporting the team at Connect Wealth.

Joey San

Financial Advisor

Having been in the financial planning industry since 1990, Joey specializes in Risk Management and Estate Planning. He holds a Life and Segregated Funds License and has extensive field experience. Joey joined Connect Wealth in 2019 to work with his daughter Cassandra, creating the ultimate father/daughter team. Born in Fiji and relocated to Canada at 12, Joey is married to his high school sweetheart, Rita. They have three children and a grandson, Trysten. In his spare time, Joey enjoys golfing, fishing, and spending time with his grandson. Joey is passionate about providing clients with the best financial advice.

Vince Olfert

MBA, CIM, CFP® – Certified Financial Planner®

Vince specializes in helping business owners and their employees build and protect their wealth. With his years of experience, he understands the financial and emotional issues that come with managing wealth. He was highlighted in Advisors Edge magazine for his work with pensions and group retirement services. Vince continually strives to find new ways to communicate complex financial concepts so they are easy to understand for our clients.

He spends his spare time with his wife and kids, coaching community sports, and volunteering with local youth programs.

Cassandra San

BA, CFP® – Financial Planner

Cassandra San, a Certified Financial Planner, is dedicated to helping individuals and families achieve their financial goals. A University of Idaho graduate with a B.A. in Business, she started her career in finance in 2016 alongside her father, emphasizing the importance of accessible financial advice for everyone. Cassandra’s practice takes a holistic approach, ensuring clients receive tailored guidance. Outside of work, she enjoys eating delicious food, working out, and spending quality time with her young family and friends.

Mike Erickson

Mike Erickson

Qualified Associate Financial Planner™

Mike, who joined Connect Wealth in 2013, has a natural ability to connect with clients on both professional and personal levels. He entered the financial planning industry to give clients the confidence they need for their financial futures. Mike oversees the Group Retirement Plan Division, working with companies of all sizes and assisting clients in both saving for retirement and managing decumulation. A graduate of Trinity Western University’s School of Business, Mike holds multiple designations including LLQP and QAFP®. Outside of work, he enjoys coaching his sons’ baseball teams, spending family days at the beach, and volunteering in his community. Mike resides in Abbotsford, BC, with his wife Amy and their two boys.

Vince Olfert

MBA, CIM, CFP® – Certified Financial Planner®

Vince specializes in helping business owners and their employees build and protect their wealth. With extensive experience, he understands the financial and emotional challenges of managing wealth. Vince has been highlighted in Advisor’s Edge magazine for his work with pensions and group retirement services. He continually strives to make complex financial concepts easy to understand for clients. In his spare time, Vince enjoys spending time with his family, coaching community sports, and volunteering with local youth programs.